{"product_id":"lab-09-selling-ideas-internally","title":"Lab 09: Selling Ideas Internally — The ALIGN Method","description":"\u003ch3\u003eWin stakeholder buy-in through consultative framing, not slide decks and monologues.\u003c\/h3\u003e\u003cp\u003eThe best ideas don't sell themselves. Kotter found that 70% of change initiatives fail because leaders fail to build coalition support before launching. This lab teaches the consultative approach that turns skeptics into champions.\u003c\/p\u003e\u003ch4\u003eThe ALIGN Framework\u003c\/h4\u003e\u003cp\u003e\u003cstrong\u003eAudience · Listen First · Insight · Gain Frame · Next Step\u003c\/strong\u003e\u003c\/p\u003e\u003cblockquote\u003e\u003cp\u003e\"People don't buy what you do, they buy why you do it.\" — Simon Sinek\u003c\/p\u003e\u003c\/blockquote\u003e\u003ch4\u003eKey Insight\u003c\/h4\u003e\u003cp\u003e85% of good ideas never get implemented — not because they're wrong, but because they were poorly sold.\u003c\/p\u003e\u003ch4\u003eWhat's In Every Kit\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003e1 Facilitator Guide\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e10 Participant Workbooks\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eScenario Cards\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eYour manager facilitates. Your team practices. No external trainer required.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSession duration: 60–90 minutes · Up to 10 learners per kit\u003c\/em\u003e\u003c\/p\u003e","brand":"Leaders Edge Labs","offers":[{"title":"Physical Kit","offer_id":45321229795372,"sku":"LEL-09-PHY","price":299.0,"currency_code":"USD","in_stock":true},{"title":"Digital Kit","offer_id":45321229828140,"sku":"LEL-09-DIG","price":249.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/leadersedgelabs.com\/products\/lab-09-selling-ideas-internally","provider":"Leaders Edge Labs","version":"1.0","type":"link"}