Selling Ideas Internally

Win stakeholder buy-in through consultative framing, not slide decks and monologues.

The best ideas don't sell themselves. Kotter found that 70% of change initiatives fail because leaders fail to build coalition support before launching. This lab teaches the consultative approach that turns skeptics into champions.

The ALIGN Framework

Audience · Listen First · Insight · Gain Frame · Next Step

"People don't buy what you do, they buy why you do it." — Simon Sinek

Key Insight

85% of good ideas never get implemented — not because they're wrong, but because they were poorly sold.

What's In Every Kit

• 1 Facilitator Guide
• 10 Participant Workbooks
• Scenario Cards

Your manager facilitates. Your team practices. No external trainer required.

Session duration: 60–90 minutes · Up to 10 learners per kit